APink

Client: APink

APink, a start up bakery shop specialized in dessert and located in China. The client is trying to gain brand recognition and promote their items on Nov 11th (aka the Singles Day or Guanggun Jie is a shopping holiday popular among young Chinese people that celebrate their pride in being single.)

The target audience are young people between 14-28 years old who prefer edgy style. Due to limited budget, I decided to use simple geometry shapes with bold and vibrant colors to better resonate with the younger prospects the brand is going after. Worked on storyboarding, animation, lighting, texturing, modeling and editing.